4X More People Reached in 1 Month Than last 2 Years Combined
Hamilton Interiors
The Client
Hamilton Interiors are a Dublin-based interior design firm that's transformed countless Irish homes over the last 20 years.Lacking time to market themselves to new audiences, they know that to stay current as a designer, visibility on the market is key.
CLIENT GOALS- Increase their brand awareness across target regions around Dublin- Build an engaged following (posts to date lacked likes and shares)- Tailor content and targeting for key demographics (e.g. second/third home buyers)
Organic Posting & Paid Advertising
What We Did
With our help, the Hamilton team became more consistent on social than their primary competitors.We analysed their top content and created more with focused on engagement. Carefully written captions coupled with stories and reels led to great results.We also ran ads specifically targeting ideal demographics - local homeowners with larger budgets. When they used Boosted Posts in the past, they gained a lot of followers based outside of Ireland that will most likely never buy.
CLIENT RESULTSIn their First Month:
- Volume of Posts increased by 300%- 4X more people on social reached than last 2 years combinedCompared to 2022 monthly average:- Engagement increased by 431% (more people like, share and comment)- Number of shares per post increased by 455% (exposure to relevant audiences)- Number of people visiting social pages increased by 395% (more interest than passive scrolling)
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